web analytics
Skip to content
Home / FAQ / DIY Local SEO

FAQ topic

DIY Local SEO

Plenty of local SEO is work an owner can do alone, and some of it is not worth doing alone. This topic sorts the two so you spend your time where it counts.
By Eric Walker · Last updated October 2026

Questions in this topic

Can I do local SEO myself?
What to handle on your own, which free tools to use, the mistakes that cause the most damage, and how to decide when to hire.

What is a local SEO audit?
A version of the review you can run yourself in an afternoon.

Where to go next

The local SEO checklist and the guide to optimizing your Google Business Profile are the best places to begin the hands-on work.

Want a second opinion on your own business?

Every business starts from a different place. If you would rather have someone look at your Google Business Profile, your website, and your competitors, I will tell you what is worth fixing first and what can wait.
See how I can help