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Hiring Local SEO Help

Whether you hire a freelancer, an agency, or nobody, these answers cover what to ask, what to watch for, and what you can reasonably do on your own.
By Eric Walker · Last updated October 2026

Questions in this topic

How do I choose a local SEO company?
Questions to ask, red flags to watch for, and how to compare freelancers and agencies.

How do I know if my SEO company is doing a good job?
What a useful report contains and which numbers to distrust.

What is a local SEO audit?
What it should cover, what you should get back, and a version you can run yourself.

Can I pay Google to rank higher?
How Local Services Ads and Google Ads work compared with local SEO.

Can I do local SEO myself?
What to do yourself, which free tools to use, and when to hire help.

Prices and timelines

For numbers, see what local SEO costs and the local SEO timeline.

Want a second opinion on your own business?

Every business starts from a different place. If you would rather have someone look at your Google Business Profile, your website, and your competitors, I will tell you what is worth fixing first and what can wait.
See how I can help