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Local Services Ads Just Got a Visual Redesign

The Short Answer

Google is testing a new Local Services Ads format with larger images and more prominent highlighted boxes in search results, a noticeably bigger visual footprint than the current format.

Why This Happens

This is a straightforward ad-visibility change. A bigger, more visually prominent ad format tends to outperform smaller, text-heavy placements, and Google regularly tests layout changes like this to improve click-through rates.

The Mistake Worth Avoiding

Do not ignore your Local Services Ads profile photo because the change has not rolled out to you yet. If this format reaches full rollout, a weak or generic photo suddenly carries a lot more visual weight than it used to.

What Actually Works

Worth doing now if you run Local Services Ads:
  • Make sure your profile photo is a real, clear image, your logo or an actual photo of your team or work, not a generic stock image.
  • Check that the photo looks good at a larger size, since a small or blurry image will be far more noticeable in this format.
  • Review the rest of your LSA profile while you are in there, since a bigger ad format means more scrutiny on everything in it.

The Takeaway

If you run Local Services Ads, this is a good moment to freshen up your profile image before the new format reaches full rollout.

Questions

Frequently Asked Questions

Just make sure it is a high-quality image to begin with. Google handles the sizing, but a low-resolution photo will look worse at a larger size.
No, it is still in testing. But profile photos are worth reviewing regardless of when it reaches full rollout.

Related: How to Add Photos to Google Business Profile  |  Local SEO Services

Source: Ignite Visibility — Digital Marketing Industry News

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