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Google Reviews

How to Find and Create Your Google Review Link

The Short Answer

Open your Google Business Profile app or dashboard, go to Home, find the "Get more reviews" card, and tap Share (desktop: click Share Review Form). Google copies a direct link to your review form — ready to paste into a text, email, or QR code generator.
Five gold star icons on a soft blue and pink background, representing a five-star Google review

What Exactly Is a Google Review Link?

A Google review link is a direct URL that drops a customer straight onto the "Rate and review" box for your business, no searching required. Instead of asking someone to look up your business name, scroll through the map results, and hope they tap the right listing, you hand them one link (or a QR code built from it) and they land exactly where they need to be to leave a star rating and a few words. Inside your Business Profile dashboard, Google labels this the "review link" or "share review form" link — they mean the same thing.

Get Your Link From Google Business Profile (Fastest Method)

If you manage your own Google Business Profile, this takes under a minute.
  • Sign in at business.google.com, or open the Business Profile app and go to the Home tab.
  • Find the card labeled "Get more reviews" (Google sometimes shows this as "Ask for reviews").
  • On desktop, click Share Review Form. On mobile, tap Share.
  • Select Copy to grab the link, or share it straight to Messages, Email, or WhatsApp from the share sheet that opens.
Managing more than one location? Confirm you're on the correct listing first — every location has its own review link.

Don't Have Profile Access? Here's How to Find It Anyway

If you're building a website, setting up a follow-up email, or helping a client and nobody has handed you dashboard access, you can still get a working link straight from Search or Maps.
  • Search the business name on Google, or open it directly in Google Maps.
  • Open the listing and scroll to the reviews section.
  • Click "Write a review." Google opens a review box, and the address bar changes to a URL that starts with search.google.com/local/writereview — copy that entire URL.
That link works exactly like the one from the dashboard: anyone who opens it lands directly in the "Write a review" box for that business. For a listing that's hard to find or has duplicates, Google's Place ID Finder tool can look up the exact ID behind a listing so you can build the link manually.

Should You Shorten the Link?

The link Google gives you already works fine as-is, and pasting it into a text message or email is perfectly safe on its own. Shortening it mainly helps when space is tight, like on a printed receipt or business card, or when you need to read it aloud. If you do shorten it, stick to a shortener you already know and trust. Skip random "Google review link generator" sites that ask you to paste in your Business Profile URL in exchange for a shortened one — you have no way to verify what that link does after someone clicks it, and it's an unnecessary place to hand a stranger your listing details. Google's own link, shortened by a reputable service, is all you need.

Turn It Into a QR Code

Google can generate a QR code for you from the same screen as the link: on the "Get more reviews" card, choose the QR code option, right-click the code, and select Save image as. One limitation worth knowing — review QR codes can currently only be generated from a computer browser, not the mobile app, so this part needs a desktop. Once you have the file, print it on receipts, table tents, checkout signage, or a sticker by the register. If you'd rather build the code from the link you already copied, any reputable QR generator will do the same job with that URL.

Where to Actually Use Your Review Link

Once you have the link, put it wherever a happy customer is most likely to see it right after a good experience:
  • Text it to customers right after a job finishes or an order is picked up
  • Add it to your email signature
  • Drop it into the footer of invoices and receipts
  • Include it in review-request follow-up emails or automated texts
  • Turn it into a QR code for the counter, a table tent, or a thank-you card
Getting the link is the easy five minutes. Turning it into a steady stream of new reviews takes a system: timing the ask, following up, and responding once reviews start coming in. Our guide on how to get more Google reviews walks through that part.

Questions

Frequently Asked Questions

Rarely. It stays tied to your listing unless your profile gets merged with a duplicate or the listing is removed and recreated. It's worth re-copying the link every so often, especially after any changes to your profile.
Not the Google-generated link itself — it's a fixed URL tied to your listing's Place ID. You can shorten it with a link shortener for a cleaner look, but you can't rename it.
No. Asking for reviews is explicitly fine and even encouraged by Google. What's not allowed is offering a discount, freebie, or other incentive in exchange for a review — Google treats that as fake engagement.
Not right now. Google's current guidance is that review QR codes can only be generated on a computer browser, not through the mobile app.
That usually means there are duplicate listings. Search your business name on Maps, confirm which listing is the verified one tied to your dashboard, and use only that listing's link going forward.

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